In my opinion and my opinion only. I feel that fly shops in general would do much better if they geared a lot more of there rod, and reel inventory to novice anglers. Shops like Cabelas, Basspro, and other big name stores will always hurt small fly shops because they offer more options for novice anglers. Even a 300 hundred dollar outfit scares the shit out of a new guy, and especially his wife. If I ever owned my own fly shop I would stock much more affordable gear, that appeals to a much wider customer base.