I respect your posts as an informative opinion. While I think we could have a solidly enjoyable conversation on the topic over a beer - I think you're making a LOT of assumptions here. Sage has repeatedly been first to market with new rod technology. They're paving the way for a lot of other manufacturers to then reverse engineer and add their own styling or interpretation of those very expensive R&D costs at a much much lower cost. My "guess" is that Sage's r&d costs are probably twice that of most of their competitors. Furthermore, for a relatively small local company located on a relatively small Washington island.... I am damn proud of them and their ability to create a sustainable and profitable US based manufacturing company.