Looks like one retailer's finally had enough of being undercut by Costco...

Discussion in 'Fly Fishing Forum' started by Alosa, Aug 6, 2013.

  1. DanielOcean

    DanielOcean Steelhead Virgin

    Joined:
    Apr 27, 2009
    Messages:
    2,356
    Likes Received:
    1,734
    Location:
    Monroe

    Keep in mind too that it is Costco policy that everything EVERYTHING is marked up 15% no matter what PERIOD this is confirmed by the corporate headquarters as my brother was gutsy enough to ask. The problem is not Costco it is the vendor selling the merchandise to Costco. Costco is just looking for the best deal, like all of us do.
     
  2. Rick Sharp

    Rick Sharp Member

    Joined:
    Mar 19, 2008
    Messages:
    376
    Likes Received:
    23
    Location:
    West Richland, WA 99353
    I have to agree, don't patronize big companies for over priced manufactured rods, or big box stores that are clearly in it for the profit. Have a custom rod built to your specs by one of the independent experts such as Meiser, Anderson, Burkhiemer etc. same or less cost and built by a fisherman that actually uses the same rods, not a mass produced manufactured rod. Keeps the small shop owner in business and allows us someone to chat with and get expert advice from.

    Sent from my GT-P7510 using Tapatalk 2
     
    Randall Clark likes this.
  3. Alosa

    Alosa Active Member

    Joined:
    Jun 30, 2011
    Messages:
    528
    Likes Received:
    343
    Location:
    Seattle
    I don't think anyone's debating that. I simply wanted to make the WFF populous aware of recent actions taken by a retailer in response to competition with Costco (regardless of the source of the rods - 3rd party or direct source), and mention that a deal on a new rod might be in your future. I can't afford it (even with 30% off), but perhaps someone here could benefit.
     
    scottr likes this.
  4. JesseC

    JesseC Active Member

    Joined:
    May 12, 2009
    Messages:
    2,031
    Likes Received:
    1,006
    Location:
    seattle, wa

    If anything - all this confirms is that Leland won't be seeing a dime from my wallet.

    Too much time on the casting ponds instead of the rivers for those san francisco boys....
     
    constructeur likes this.
  5. scottr

    scottr Active Member

    Joined:
    Mar 12, 2003
    Messages:
    451
    Likes Received:
    107
    Location:
    Chasing trout and birds
    What Costco is doing is called grey market and it is a common practice in retail. The retailer (Costco in this case) buys a large amount of product from a diverter (typically an official retailer or distributor looking to turn the inventory quickly).

    While not illegal it tends to piss of the official distributors (like Leland). This happened at a company I worked for. Costco bought a large amount of our product from a distributor who was supposed to be exporting the products to Japan. Our company ended up going into Costco and buying out all the inventory to protect the relationships we had with all our official retailers.

    Too bad this happened to Sage, they are a good local company
     
    Davy, Jim Wallace and Kent Lufkin like this.
  6. JesseC

    JesseC Active Member

    Joined:
    May 12, 2009
    Messages:
    2,031
    Likes Received:
    1,006
    Location:
    seattle, wa
    What sage ought to do is gather a 60 Washington guys to all go into Costco, buy a rod, and "accidentally" break a tip in the parking lot. I heard Costco has a great warranty program.
     
  7. Josh Stroud

    Josh Stroud Active Member

    Joined:
    Sep 29, 2012
    Messages:
    283
    Likes Received:
    110
    Location:
    WA
    Does Costco sell the entire line of Sage? If not, I cant imagine how this would have such a huge impact. I thought they were just selling a couple of thier lower end disounted rods. While this may sway some to buy that particular rod(s), I would think most people who wanted a quality rod would go to an established fly shop - not Costco.
     
  8. Kent Lufkin

    Kent Lufkin Remember when you could remember everything?

    Joined:
    Apr 7, 2004
    Messages:
    7,175
    Likes Received:
    1,267
    Location:
    Not sure
    I wonder why Leland didn't get an erection when Sage offered their previously-discontinued XP line through Cabela's?

    The economy's been hard on a lot of folks, especially those connected with very discretionary recreational industries such as ours. Everybody's scrambling to make a buck, including Leland. Although it seems a bit to me like cutting off one's nose to spite their face, maybe they've got a better idea how to make money than by selling Sage products.

    K
     
  9. KerryS

    KerryS Ignored Member

    Joined:
    Oct 19, 2001
    Messages:
    7,440
    Likes Received:
    2,796
    Location:
    Sedro Woolley, WA, USA.
    I never like Lelands much anyway. Nothing lost here from my point of view. I will still buy Sage rods almost exclusively. Far as I am concerned Sage is the best fly rod out there, hands down. Lelands, not so much.
     
  10. Porter

    Porter Active Member

    Joined:
    Jan 1, 2003
    Messages:
    6,942
    Likes Received:
    825
    Location:
    Kenmore, WA, USA.

    If any one here has been following Leland they have been discounting sage rods. For many months they have been offering top line sage rods at 20% off. Now it is 30 percent. Not sure what is all going on but sometimes they act like the sierra nevada trading store with certain brands etc. Buy bulk and discount??? Not sure about the red truck stuff either....many mixed reviews, and hard to know what interests the reviewers have in many cases. Stick to what is known....G.Loomis GLX, Sage XP, and etc.
     
  11. Chris Bellows

    Chris Bellows Your Preferred WFF Poster

    Joined:
    Feb 3, 2003
    Messages:
    2,025
    Likes Received:
    1,223
    Location:
    The Salt
    bingo, and i have to laugh that they will continue (possibly) to do business with the company that owns sage by selling rio and redington.

    if i was farbank and saw this bullshit, i would pull rio and redington from leland.
     
  12. Kent Lufkin

    Kent Lufkin Remember when you could remember everything?

    Joined:
    Apr 7, 2004
    Messages:
    7,175
    Likes Received:
    1,267
    Location:
    Not sure
    The economy has likely been just as hard on Far Bank as anybody else. Pulling Rio and Redington from Leland makes no better sense than Leland dumping Sage. Talk about cutting off one's nose . . . On the other hand, stranger shit has happened.

    K
     
    dflett68 likes this.
  13. Brady Burmeister

    Brady Burmeister Active Member

    Joined:
    Jan 24, 2010
    Messages:
    819
    Likes Received:
    382
    Location:
    OH

    Exactly.

    I thought they were wacko when they put out their line of hardy marquis look-a-like reels and originally advertised them as "$199.00...compare to $399.00"
     
  14. Kcahill

    Kcahill Active Member

    Joined:
    Feb 1, 2011
    Messages:
    909
    Likes Received:
    275
    Location:
    Renton, WA
    Leland is kind of in a strange place though as far as distributors go, they are not as big as a cabelas or bass pro shop that probably move quite a bit of Far Bank stuff. Yet they are more than just a fly shop in that they have their own labeled stuff that they probably push quite hard and make a larger margin on.

    I am not sure how much losing them will hurt Sage, most people that fish Sage\Rio are likely going to get it elsewhere other than switch just because Leland said so. Then again in a niche market you never know where loyalties lie until it is to late :confused:
     
    Kent Lufkin likes this.
  15. Ron McNeal

    Ron McNeal Life's good!

    Joined:
    Jan 14, 2008
    Messages:
    448
    Likes Received:
    375
    Location:
    Poulsbo, WA
    I have no idea whether or not there's anything to this, but I heard (forget where) that Sage has developed a new type of carbonized metal plasma tri-directionalized graphene rod they're going to call their Red Rig line. Look for it late August 2014.