+1 Here at Sage we cant really get much more out of the art and science of making fly rods. We reached the limits of technology years agos and have been changing the recipe just to keep the droolers and gear whores happy. The top end rods of the past 20 years have all been the same. Here at Sage we have an image to maintain and all the other companies are doing it too. We cant come out and say, 'Hey, it the same old song and dance' thats not our job in marketing and advertising, we need to appear updated and on top of the game... its a dog eat dog world and we are all wearing milk bone underwear.